Target On to College 2020

We all know 2020 was less than an ideal year and that was no exception for college students. We were challenged with coming up with a full campaign for Target’s On To College while under the restrictions of the pandemic. Working remotely we partnered with Targets internal CGI team to produce a photo real animation that represents the product in a inspirational fun way.

CLIENT: Target

CD: Steve Chirhart
Director: Mike Greenwell
CW: Shelby Lewis
Producer: Joe Mechtenberg
CGI PM: Kristi Stewart
CGI: Gustavo Alves, Josh Grundmeier, Rob Whitson
Stylist: Toby Rae, Ann Leitel

College Self Care Animation

We also had to produce a short self care animation which showed several products and to accomplish this I shot photos of several self care products in my own home and worked remotely with an animator and retoucher to create the animation below.